How to create an effective content brief

Business tips

How to create a content brief (with template)

You might have noticed we produce a lot of content over here at the Zapier blog. That means we need scalable processes to help us continue to crank out high quality articles that you actually want to read.

One thing that's come in handy is using a content brief: it helps us focus on our audience (that's you) and be sure we're offering the most value while also getting lots of eyes on our work. Here's a content brief template that you can use for your own blog articles, plus some notes on how we use it.

Go in prepared